American shoppers have made one thing clear: meat still matters.
In a year shaped by financial pressure, changing food habits, and rising expectations around sustainability, meat remains a non‑negotiable staple in US households. According to The Power of Meat 2026, more than 98% of US households buy meat, and protein is top of mind across every generation. Shoppers want food that fuels their lives—nutrient dense, satisfying, and versatile—without blowing the budget.

When sourcing premium meat, origin and quality matter. The West Country PGI (Protected Geographical Indication) is a recognized designation that guarantees beef and lamb come from one of England’s most renowned farming regions. Here’s what it means and why it matters for American buyers.